Businesses come and go. JP Ross & Co. was started in 1997 for 1 reason. Build a fly rod for $99.00 called the Adams and get people into fly fishing. The brand quickly evolved and found a niche in small stream fly rods and competitive casting rods. At one time a majority of the competitive anglers in the ESPN Outdoor Games were using our fly rods to cast with. This heritage is built into our designs today. Not because our rods are fast, or stiff, or are made to cast distance, but because we know the importance of making a tool to do a job. In parallel to making high performance distance casting rods our small stream Beaver Meadow fly rod was born and our pursuit of technology and ways to create unique rods for a purpose began. Now thousands of fly rods have been made with our shield on them, and our focus has added a new mantra. Help people be happy by getting them outside. Yup, it's pretty simple. You have to get outside to re-boot yourself on a regular basis. We hope our products help you do that.
Beaver Meadow Theme Rods
We have a few different style beaver meadows, and we are always adding more. Check out our Beaver Meadow Collection for our theme rods.
Made in Upstate NY in the foothills of the Adirondack Mountains.
Your Rod and Reel are a system...
We have teamed up with Ross Reels, Abel Reels and Stone Creek for the best reels to go with your JP Ross System. Balance is just as important as feel.
Fly Lines are like tires.
You would not put the wrong tires on your off-road vehicle or your race car? So don't do that with your fly line. We have teamed up with Airflo for the best fly lines for your system of Rod, Reel, Line, and Leader.
The Chronicals of Mark Usyk, the streamer junkie...
Life In Black And White by Mark Usyk
We drove down the road, pulled into a fishing access pull off next to the river, and the two of us did our best to dredge the bottom of what open water we could find while JP, camera in hand, recorded the morning for posterity. The trees were heavy with snow, evergreen branches weighed down with white precipitation hung low, again the river and surroundings seemed to be a black and white photograph.
2020 is Dead. My Year in Review, My Way by Mark Usyk
I almost bought a bed, snapped back to reality in about ten seconds, and started looking at pedal kayaks...…..I ordered it at exactly the right time, or the last minute depending on if you looked at it from my point of view or the industry’s. I got it the third week of May. I’m still sleeping just fine on my couch. What a bone head move that would’ve been.