Who is JP Ross? What is JP Ross? They’re almost the same question, one wouldn’t exist without the other. But they’re both their own thing, JP Ross the person and JP Ross the company.
The person is one of my best friends, I’ve known him since the first grade, but I’ve really gotten to know him over the past nine years. His mind never rests. He’s always working on something. He’s either designing something in his head, or brainstorming on making something he’s already done better. He’s always pushing himself, challenging himself to come up with something new, whatever is next. But that’s simply the mechanics of the person. The character of JP Ross the person is why I’ve found myself connected to JP Ross the company.
His character is why his products are what they are. When he designs a rod, he wants it to perform. When he builds that rod for customers, not only does he know that it’s going to give them the life experiences they’re desperately searching for, but he’s added that customers name to the company’s family. He has pride in those who become repeat customers, because that’s just about everyone. He sees that as a connection being made, not just a product being sold. Because he knows he’s not just selling a product. He’s a broker in a ballcap listening to Jimmy Buffet, helping people invest in their happiness. They’re going to go places and see things and make memories because of that fly rod. Beautiful places, beautiful things, wonderful memories.
But he’s a family man too. I’ve seen him go from single, to married, to a father of two. And I can tell you that it’s done amazing things for him, which again reflect in the company. He knows now more than ever that life isn’t just special. It goes by fast and family is above all. And remember, he looks at JP Ross customers as a special family. So everything he’s getting out of his family life now, special moments in beautiful places with his wife, son, and daughter, that’s what he wants his JP Ross Fly Rods family to experience.
You can sell anything to make money. Sure, JP Ross the man runs JP Ross the company to make money. That’s what any business does. But JP isn’t selling products in his mind. Plain and simple he’s selling the lifestyle that saves lives. Enriches lives. Makes life worth living. He’s selling the experience the product enables as much as the product itself.
I wouldn’t stand with just any company simply because they sell fly rods or whatever outdoors gear it is I feel I need to go chase my adventures. I’ve become a part of JP Ross because I know the man behind the company personally, and so I believe in the company as much as the man.
Yeah, that’s who I think JP Ross is. And that’s what I think JP Ross the company is. By: Mark Usyk