Black Dog Fast Action, Freshwater, 4 piece
Hi, I'm JP. I have a strong love for the Adirondacks, brook trout, cold clean water, smallmouth bass on a popper, and snook in the mangroves. If I could, I'd build a cabin in the woods and do nothing but build custom canoes and fly rods for the rest of my life and spend my evenings casting to magic circles on a mirror still pond with my wife Bobbi Jo, son Parker and black lab Patton. .
The idea for JP Ross was conceived in 1994. It was a longtime dream of mine to own a fly shop. I realized that dream at age 20 when I opened Rising Trout Outfitter fly shop. One year into that dream, JP Ross Fly rods was established.
My mission was to create a brand of fly rod that was an expression of the Adirondack Mountains and focus on the attributes that make a fly rod a piece of working art; the attributes of focus being the reel seat, the handle, the case and the thread wraps. I always have had an appreciation for detail and I felt that the custom fly rod was a great way to make a tool that was an expression of the user that was unique and useful.
Each rod is an expression of the customer and me as the designer and builder. The choice of materials in our rods is based on 20 years in the industry and also having technical insight in material science from being a materials specialist in the electronics industry. World Travel for my work has helped me meet many intelligent engineers and also be involved in many projects in which the constraints or goals of the project has forced us all to think outside the box in regards to material selection and manufacturing process.
Currently, I am 41 and I live in Utica New York a small town that is just south-west of the Adirondack Mountains. The JP Ross facility is a Cabin, just tucked back a ways in the woods. In that cabin, I have made over 6000 fly rods since I started in 1997. We also have a facility in the Adirondacks where we do development work, and we are associated with the very successful Tailwater Lodge in Pulaski.
We perceived the company in 1994 and established it in 1996; now 20 years in existence.
Custom fly rods are what we do. Every once in a while we will make a short run of rods, perhaps 10-12 at a time, and sell them. They usually sell fast. My recent passion is fiberglass fly rods. I started working with Kabuto and Epic, and quickly used my understanding of materials and fly rod design to come up with my own blanks, one of which is called the MUIR.
Working with materials and understanding how they work, and why they work, and also how they fail is key to success as a fly rod maker and designer. Im positive that I could add a great deal of value to a big company like Sage or Orvis and any of those larger companies. However, besides JP Ross I am a high level manager at an electronics materials company called Indium Corporation. Still there, I worked with the development team and big names companies like Intel, to create an innovative patented product and technology called Heat-Spring. The worlds first full metal compressible thermal interface material. In addition I patented a technology recently which creates a new way to solder a microprocessor for high value applications. I also have other patents in queue and application.
Of course its not just me tho, im just the science geek.... its certainly a team effort. That team not only is the talent at JP Ross & Co. But also the relationships we have with our suppliers. For over 17 years our machine shop component supplier and our composite fabricator have been by our side. Like I have learned working with huge multi-national electronics companies, the relationship between supplier and customer is key to success, especially if you want to innovate and provide a constantly evolving quality product.
So when you buy from me, and you work with "us" you are getting world class quality and engineering and material design that is in our roots and our core for 20 years now.
Please enjoy my web site and the staff that make up this awesome company. In today's day and age, having a small town custom rod shop seems to be what some people are looking for. We are happy to fill that niche. Many of our customers are repeat customers, and that is the way we like it. Satisfaction is very important to use... you can see it in the responses we get back from our customers that we are doing a good job to achieve that goal.
In association with our goal of customer satisfaction, we ultimately work to create a profit, and to spend that profit to do good. For us, that good evolved into Trout Power. We believe that clean water and wild fish is where its at. No matter if trout, or tarpon, we care and do what we can to make sure more of these beautiful creatures, and the gorgeous places they live in are protected and preserved.
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We are located at 132 Clinton Street, Whitesboro, NY 13492
call us at:
ph: 315-580-3150 toll-free: 855-457-7677
or email us at email@example.com
JP Ross custom options guide
Anatomy of a Fly Rod:
The inscription can be anything from your initials to your favorite quote, or even to: dad, love: mom. It' is totally up to you.
Cork Grips & Handles:
All our custom fly rods have cork grips or cork handles. Different terms to describe the same component.
Grips are made of high grade "flor" cork and are very smooth with minimal amount of filler so they will feel soft and smooth and hopefully last for a long time.
6 inch mini western grip also known as the beaver meadow grip
7 inch full wells
7 or 6 inch cigar grip
Reel Seats & Wood Options:
Our Reel Seats are all made in the USA by REC components. We have been doing business with REC for 18 years and I really think that JP Ross would not be who we are without them.
We have many woods to choose from and all of our woods are impregnated which means that they are stable and will not chip and fall apart. They also will not absorb moisture as fast as un-stablized or fresh cut wood.
All our reel seats are machined, then tumbled to remove burrs, then cleaned, then anodized or polished. The tolerances on our reel seat are very tight and you will find very little slop on our threads and captures, unlike imported junk that has machine marks on it and will allow your reel to wobble even when completely tightened.
Black Ash dyed green, with blued slide band down lock with simply fish engraving.
Wood Choices for Reel Seats
Alignment dots, also shown is black ash with custom submitted engraving on wood.Reel seat hardware is blued silver uplocking.
Shown below is our spring green blank found only in the Carbon SIlica Hybrid Blank.
Western cork grip, box elder wood with trout engraving on a blued silver uplock seat with rope knurling.
Also note the mayfly engraving on the butt cap.
Below is Amboina burl wood with spend mayfly engraving. Reel Seat is blued silver slide band downlock.
Below is blued silver uplock with rope knurling. Wood is Black Ash dyed green with brook trout engraving. The Guides on the rod are "recoil".
Below is our special Reel Seat found on the "Maverick" fly rod.
Below is a black uplock for a big game rod. Custom submitted celtic cross on Cocobolo wood. Shown with 1.5" fight butt.
Below is Black uplock reel seat with Cocobolo wood and initials engraved on the butt cap.
- Is the product you are buying a fly rod?
- Is the product you are buying customized?
- Is the product you are buying a "standard" item like t-shirts or hats?
- Fly Rods usually take us anywhere from 2 weeks to 45 days to produce, and that is based on how custom the rod is. To know for sure just email JP (firstname.lastname@example.org) or Contact Us. We usually will email you some photos of supplies and components we have in stock to give you a better idea how to shorten your lead time. Our machine shop is local and USA based, but we still have to deal with work flow if completely custom rods are ordered. The best thing to do is to place your order, and in the notes field of the order, just ask us to send you some options to start a dialogue to look at in stock components. If we do not get any note from you, we will make your order exactly as you placed it online.
- If the product has some customization that are special, we will let you know if that takes extra time.
- If the product is standard then we ship in about 2-5 days at the most.
The Black Dog is a tribute rod to our black lab Montana. Montana is estimated to have been present in the shop for at least 4500 fly rods. For the Wing Shooter or the Dog Lover this fast action fly rod with Labrador Retriever with folded paw engraved on the gun stock walnut reel seat is a must. Montana lived to be 15 and her favorite color bandanna was red... and every Black Dog fly rod comes with a red bandanna and black flannel rod bag. She would never get tired on a day of fishing, and was always ahead of you on the trail. So just like Montana, this rod is a stout fast action.
Each Black Dog is made custom, so before or during the ordering process, please reach out to JP to talk about what other custom attributed you would like on your fly rod.
Just email JP Right Here....
Please note that the black band on the grip is just a rubber shrink wrap and can be easily removed. Also note that the we do not discriminate, and we love all Labs... Not just Black ones.
I’ve got a fishing partner and I’m lucky to say that she looks as good in waders as she does when she cleans up and wears high heels. Her wit is as sharp as her hooks and the occasional glance can convey more than 1,000 words for most people. She is adoringly cute but can lambaste the river or the fish that got away before it landed in the net with an unabashed string of curses that would make a grizzled old sailor blush. It’s simply her way and who she is…
We often fish a few hundred feet apart when it’s just the two of us on the water and we communicate by an old mountain holler, a “whoop” to be more blunt. Usually when one of us hook up a fish or it can be a simple “I’m ready to move up the river and I won’t see you for a while because I’m in the zone so don’t bother me”. Like I said it’s simply her way and who she is. She can say a lot in a simple “whoop”.
I could certainly take a minute to tell you about the time when we were fishing The Williams’ fork in Colorado and heard the tell tale “whoop” that she had a fish on. Of course, I was a couple hundred yards downstream (and by the whoop I knew it was going to be a good one) so I ambled my way out of the water and up the stream bed only to be greeted with swear words that rode the wind down to me and filled the beautiful Colorado river canyon with the angst and anger that a slow net will provide a fisherman. She’s beautiful though.
Now, I’m not a gear whore who lusts after the newest and shiniest tool that comes on to the market. As a matter of fact, until just recently I carried an old school two- piece 9’ 5 weight and reveled in the pieces of our shared fishing history that told tales, had a soul, or was at least 50 years old. I like the older things that my father or grandfather would have used. That was until recently.
My fishing credentials are terrible—I have no photos of me landing a lunker and I haven’t fly fished my whole life as I came to it rather late (about 35) when my body had amassed too many injuries from climbing , hockey, and other assorted dumb deeds of my youth. When faced with another shoulder surgery and the potential of keeping me out of the woods I turned to fly fishing to slow me down and keep me outside. At first, that’s all that fishing was to me: an excuse to get outside. BUT. And that’s a really big butt I have had the opportunity to fish a few rivers because I travel for a living. Idaho, Montana, New Hampshire, Vermont, North Carolina, Oregon, Kentucky, Tennessee, Colorado, etc… And in the process of traveling, I have covered a fair amount of water. With my old fashioned two piece and my beautiful bride who, by the way, manages to demurely land the bigger fish on almost every road trip we take, we travel the back roads with solely the promise of new water and gas station coffee to inspire us.
I certainly have pictures of her with huge fish but none of my own. I’ve come to learn a few things a long the way but most notably it is the sense of enjoyment and contentment that I found when I poorly try to entice a trout, with terrible technique, to take one of my flies. The zen is standing outside a pool with rising trout with a fly rod. The anti-zen is when none of those trout find my presentation or bug to their liking, leaving me feel less than the outdoorsman and provider for my family than I consider myself to be.
And that is a bit of a stretch—I don’t really put that much weight into fishing. Most days.
A few months ago I was able to make the acquaintance of one JP Ross who happened to make Fly Rods out of his shop near the Adirondacks in New York State. Like I said before, I appreciate the older things and the conversations about carbon fiber and guide metallurgy go way over my head. JP has taken his engineering background and has placed it squarely in his passion to build a better fly rod. Me? I can talk a little bit about how it feels in the hand and how it responds to different casts and that about exhausts my knowledge on the subject…
But I can tell you that this new fangled rod is crafted with an eye for detail that rivals the details of the things that I have that are old and true. He does as much to create a heritage rod as the English engravers did on old side x side bird guns, the strength of a stitch in a 50 year old hunting jacket, or the taper of a bamboo rod that I once had the pleasure of fishing. As a matter of fact, his work is stunning. The rod he built for me includes some endearing features: feather inlays on the shaft that are based on the upland game birds that I love to hunt, an honest to god agate stripping guide set in blued silver, engraved reel seats in exotic woods. He took the time to etch a mayfly on the butt cap and the gold folding hook keeper is like a trigger on the shotgun as is the hammered look of the hardware on the reel seat. Another feature that he put on the rod was to brilliantly put the canter slightly off center on the strip guides—it loads the line remarkably faster which allowed me a bit more distance and finesse when I was reaching to put that fly on the pool on the side of the ripple. Did I mention that the pole was actually based on a picture of my big headed but loyal yellow lab?
In an effort of full disclosure please let me tell you that I’m not that fancy and have never had anything quite as nice as the rod that JP built for me. Sure, I’ve gotten to fish with other rods (shall go nameless) but I can tell you that from the very first ten minutes of casting this sublimely elegant fly rod became an extension of an heretofore unknown ability to cast. A simple flick of the wrist made my mends nicer, the line loaded so well that I was casting another 10-15’ farther and was able to lay the fly down nicer than I have ever done before.
I’ll let some one else who knows a lot more about the technical details tell you what the rod is about but I can tell you that I will be handing this rod down to my kid when the cork is worn and tempered by time and water.
It was exceptionally cold that first day that I fished that rod (18 degrees on a very cold Laurel River in the shadows of the Western North Carolina Mountains) but time seemed to pass pretty quick. And I wish I was able to give you an idea of how the rod responded with a fish on but, alas, I was skunked that day. Typical fish story for me.
We didn’t fish for every hour of daylight we had available as we normally do. After all, we had a cabin nearby that had a fireplace in the main room and a bottle of KY bourbon in the cabinet and it wasn’t long before I heard the soft “whoop” of my frozen wife. I knew this “whoop” to mean: “I’m cold, my fingers are frozen because you forget to give the hand-warmers before we left the house and you are too engaged in that new rod to see me up river suffering and not catching any fish”.
I would love to send you a picture of the rod if you like. Or my dog. I have plenty of those. But don’t ask me to send you a picture of my wife. If you ever meet her on the river you will know exactly who she is.
Sincerely Joseph Lloyd, proud owner and field tester of the first "Black Dog"