JP "J" Ross
Shown Here in the center at one of
his dealerships in New Jersey »

JP is 28 years old, a graduate of Mohawk Valley Community College, and SUNY Institute of Technology. A BA in Business Administration, Finance and Marketing. JP Has been self employed since he was 16. He started his entrepreneur spirit as an Auto Detailer and expanded to Medical Collections and eventually opened a Fly Shop at age 20. Today he runs the fly shop and Rod Company and enjoys building Canoes and lightweight boats in his spare time. He also enjoys camping with his dog Montana and Sailing with his brother Matt and Father Joe. 

Favorite Color: Blue
Favorite Singer: Frank Sinatra
Favorite Food: Mom’s Beef Stew
Favorite Place: Anywhere in the Adirondack Mountains

Brian "The FEZ" Corbett
Brian is VP of Bokland Custom Visuals in Albany, NY. He is happily married with a single daughter Katie. Brian gets his nickname from his bald head and visual similarity to Uncle Fester, and “Steve” from Jerry Springer. He is in charge of most of the marketing we do, and is considered our most valuable consultant on the subject. All our public imaging goes through Brian before it gets submitted. He is a successful businessman and very good fly fisher. He likes to spend his time with his family, or on the Indian River in the Adirondacks. Brian almost always spends at least one night a week in Utica with the JP Crew. He is best friends with JP, and constantly edges him on to achieve more.

Favorite Color: Blue
Favorite Singer: Dave Matthews
Favorite Food: Cavallo’s Wings
Favorite Place: Anywhere on a river in the Adirondacks.

Bill Kiesel
Bill is in his mid 30’s and has a degree in Civil Engineering. His is happily married with a young daughter Victoria. He has a lasting appreciation of hunting and fishing and constantly tells us of his adventures around his house in the Sauquoit Valley. He likes to fish the Unadilla River and hunt with a bow and arrow. He thinks twice before his casts and even longer before he shoots his bow.  He is a true sportsman, and a very even keeled individual. We all often look to him for advice because we know it will be honest and from the heart. Bill is also a great fly tier, and often very inventive with new materials.

Favorite Color: Green
Favorite Singer: Jimmy Hendrix
Favorite Food: Italian Food
Favorite Place: Central New York